YIN & YANG
Beauty in Two Worlds
Ingrid shoots all the Big City Life health, wellness, and beauty work.
The yin — raw, natural, and real — where wellness rituals, skin stories, and stripped-back portraits reveal quiet authenticity.
The yang — colour, life, and vibrancy — where bold campaigns, fragrance films, and editorial shoots celebrate beauty as energy and expression.
Our content days move fluidly across jewellery, make-up, wellness, and health — capturing where beauty hides in plain sight.
Every shoot is Creative Director–led, so content isn’t just made but shaped with intention. And because one campaign is never the whole story, we treat shoots like chapters — rolling through seasons, holidays, and launches. Retainers keep it seamless, so your brand looks consistent year-round, from January skin care to December song.
Every shoot is Creative Director–led, so content isn’t just made but shaped with intention. And because one campaign is never the whole story, we treat shoots like chapters — rolling through seasons, holidays, and launches. Retainers keep it seamless, so your brand looks consistent year-round, from January skin care to December song.
Beauty is culture.
Beauty is identity.
It’s ritual, rebellion, and celebration all at once. In every frame, it reveals where we come from and who we choose to be — raw, vivid, and alive.
Beyond surface, beauty becomes a marker of heritage and a reflection of self-expression. It is shaped by the traditions we inherit, the choices we make, and the stories we carry forward.
Each image holds both memory and momentum — capturing beauty as truth, as power, and as possibility.
The Creatives Behind the Shoots.
A shoot is never a solo act.
Here’s the talented team who made it all happen: Creative Director & Photographer:
Ingrid Irsigler
Stylist & Producer:
Karin Orzol.
Hair & Makeup:
Sam Scarborough, Andrew St James.
Beyond surface, beauty becomes a marker of heritage and a reflection of self-expression. It is shaped by the traditions we inherit, the choices we make, and the stories we carry forward.
Each image holds both memory and momentum — capturing beauty as truth, as power, and as possibility.
The Creatives Behind the Shoots.
A shoot is never a solo act.
Here’s the talented team who made it all happen: Creative Director & Photographer:
Ingrid Irsigler
Stylist & Producer:
Karin Orzol.
Hair & Makeup:
Sam Scarborough, Andrew St James.
