Content Studio

Content Studio is where product meets storytelling. From product photography and e-commerce to lifestyle shoots, video, reels, and campaigns, we create content that moves across socials, sites, and screens — making your brand part of the conversation.

We give your brand a voice — a voice to sing, shout, talk, giggle, and even gossip. A voice with soul, a heartbeat, and the power to inspire and connect. We work with both fresh newcomers and established brands ready for a reset, creating story-led content across photography, video, reels, and campaigns that bring products, people, and purpose together. Whether your brand feels tired or has lost its way, we’re here to inject the vitality it craves. Too many brands go quiet, stale, or invisible. In today’s world, silence equals irrelevance.

Big City Life wakes brands up — making them seen, heard, and iconic. Because you can’t sell a secret.

Fashion
Editorial storytelling with style — visuals that feel curated, not posed.
E-commerce
Clean, sharp, and irresistible — the kind of shots that make people click add to cart.
Lifestyle
Real, natural, in-the-moment imagery that feels lived-in, not staged.
Product
Big vision, big impact — strategy, styling, and storytelling all in one.
How we tell your story

Anatomy of a Shoot

Intro Call

The Brief & Vision

Mood boards, shot lists, styling, crew, and logistics locked.

Pre-Production

Lights, gear, props, and technical checks.

Location Scout & Setup

Hair, makeup, and styling in sync with the concept.

Wardrobe & Glam

Team alignment: flow of the shoot, key shots, timing.

Walk-Through

Light, colour, and framing checks before going full swing.

Test Shots

Easy frames to get talent relaxed and confident.

Warm-Up Poses

Capture the must-have, client-driven key imagery.

Hero Shots

Close-ups, product, styling accents, hands, textures.

Detail Shots

Action, candid storytelling, or real interactions.

Movement & Lifestyle

Experiment with unexpected angles, props, or moods.

Creative Play

Quick check of selects on screen, adjust and refine.

Midway Review

Final frames, break down set, back up files.

Wrap & Pack

Editing, retouch, delivery timeline, and debrief.

Post & Delivery

The Creatives Behind the Shoots.
The talented team who made it all happen: Creative Director & Photographer: Ingrid Irsigler
Stylist & Producer: Karin Orzol.
Hair & Makeup: Sam Scarborough, Andrew St James.

© 2024 Big City Life

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Ingrid Alice

call us

+27 (0) 84 742 2402

Ingrid Irsigler
send a message to

ingrid@bigcitylife.co.za

e-mail BCL
www.ingridirsigler.com

Big City Life —

the content house & portfolio of Ingrid Irsigler

TIME TO GO BIG!

Let’s create something beautiful. Book a shoot. Build your campaign. The time is now! Lets go!
Big City Life
Ingrid Irsigler
Call or Whatsup: +27 (0) 84 742 2402
Email: ingrid@bigcitylife.co.za
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Portfolio & Collaborations by Ingrid Irsigler, Big City Life.
www.ingridirsigler.com